A Must-Read Article: “The Cult Of Longboard”.

Have you seen this new article that Transworld Business just published: The Cult Of Longboard: A Look at the Other Side of Skateboarding? If not, you should definitely take a few minutes to read it over. In it, they talk about the growth of longboarding and what that means for the “skateboard industry”. The message seems to be that longboarding is growing in the longterm, that it is in fact a type of skateboarding, and that there is money to be made. It’s a business and industry magazine article so we understand it’s focus is gonna be on the cash- money side of things, but we would have also liked to have heard from the actual skateboarders themselves—hear the perspectives of the skaters who ride these types of skateboards. Anyway, there is some good insight within the piece, as well as some smatterings of bullshit sprinkled throughout. That being said, we think it is important to read closely the particular comments of Steve Lake of Sector 9, as well as those from Don Tashman of Loaded and Orangatang.

The most important message we took from this article, one that Wheelbase Magazine builds it’s foundation on, is the undeniable truth that:

Longboarding is definitely skateboarding, and it is definitely here to stay.

Shredlove,

(Wheelbase Associate Of Shred)

Duke Poon